About Us

Our ultimate goal at Basically, Basic is to bring chic, comfortable and versatile clothing to you. We believe that style and comfort go hand-in-hand because good clothing can make you feel not just confident and empowered; rather it can make you feel anything you want to! 

Our founder, Aayushi’s love affair with clothes since a very young age led her to create Basically, Basic, a one-stop-shop for all things basic. She strongly believes that fashion should be approachable and aims to deliver just that. The designs are thus created to give you the best of all worlds and bring to you timeless pieces that will become an essential part of your wardrobe. Our basicwear aims to fit every mood, every occasion, everybody and every body. 

All clothing items have been created with the utmost care, keeping you and your needs in mind. We want to take you back to basics because sometimes, less is more.

We would love to share our passion for basicwear with you and welcome you to our world where being basic is all it takes to be your most authentic self.

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